Surfing has its origins in ancient Polynesia. But it wasn’t until the late ‘50s and early ’60s, when Southern California pioneered the sport as a fashion lifestyle choice, that American surf culture came into its own. Classic T-shirts, board shorts and “Baja” hoodies became the coastal uniform of Hollywood; movies like Gidget, Blue Hawaii and The Endless Summer conquered the American big screen; The Beach Boys and The Ventures set the soundtrack. Today the era is survived by a handful of classic brands that continue to embody the freewheeling spirit of the time. their names all share respectable influence in history of surf culture.